PARSONS DANCE is a New York City based modern dance company, internationally renowned for creating and performing contemporary American dance of extraordinary artistry that is accessible and enriching to diverse audiences. Founded in 1985 by artistic director, David Parsons, and Tony Award-winning lighting designer, Howell Binkley, Parsons Dance is known for its energized, athletic, ensemble work, and has collaborated with iconic artists across all disciplines including Billy Taylor, Milton Nascimento, Allen Toussaint, William Ivey Long, Donna Karan, Annie Leibovitz, and Alex Katz. The company has performed and toured in more than 445 cities, 30 countries and 5 continents at the most notable theaters, festivals and presenters worldwide including The Kennedy Center for the Performing Arts, Maison de la Danse, Teatro La Fenice and Teatro Municipal do Rio de Janeiro. New York Magazine called Mr. Parsons "one of modern dance's great living dance-makers."

VOICE OF INSIDERS holds a vision that the brand is not only for its fashion-forward yet functional aesthetic but also the FDA-approved Celliant technology that applied in the brand offers the wearers energy-return, faster recovery time, aids in oxygenation of the muscles. Dancers, whom put their bodies under intense stress daily need clothing that is visually attractive, protective and functional. In fact, said veteran Parsons dancer, Geena Pacareu, from Barcelona, Spain: "Voice of Insiders collection is comfortable and has a level of sophistication that suits me. As a dancer, it is the perfect blend of freedom and stand out design that I look for in dance-wear." The shoot, directed by photographer Travis Magee, took place in an industrial-style loft in Long Island City, NY, where the dancers were shot in a myriad of different poses, both static and in motion, to represent the wearability of the brand for any occasion. The collaboration is to fuse freedom and aesthetic, to blend street culture and contemporary art.